New Product Development

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Michael here!

Hello again and welcome to Marketing Belly! In this short post I want to talk about “New Product Development” the advantages, disadvantages and the challenges you might face when doing this.

New Product Development

We all know that the world has been growing a lot in the last decades and you may think that everything has already been developed or invented. You could even think that there is little room for innovation at the end of the second decade of the XXI Century. I say, don’t worry. Now it’s the best time to put your imagination to work and exploit your creativity. With the advancement of technology, social media and virtual reality the world opens to a lot of possibilities. You have to think outside the box, yes and I know that this phrase is a little cliché. But you really have to go further … Read More

Types of Marketing part 2 of 2

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Hello again! As promised here is part two of the main types or channels of marketing in the world.

If you haven’t read part one you can read it here.

Telemarketing

 

Telemarketing is a common way to sell or to give customer service to people. There was a time when call calling was very popular and you would get calls from random people often at odd hours. They were trying to sell you something, a product or a service. This type of marketing is still strong, but the tactics have changed and with the advancements of technology a lot of things can be done with computers and Artificial Intelligence. Companies are using smarter approaches and using tactics where potential clients are already looking for them, rather than hunting down the clients.

call centerRead More

Types of Marketing part 1 of 2

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Hey Michael here!

It’s been a long time since I last posted. I’ve been busy the last couple of months, but now I can get back on track and write something more for you guys.

Today I want to talk about the different types of marketing channels that exist and that you can use either to promote your business or start a new one.

business marketing

 

Consider that not all marketing works the same. You need a marketing plan for your specific needs. We are going to start talking about Traditional Marketing I have a friend that has been working with this type of marketing he is the owner of a construction and architect company in Mexico here is his website: www.habitdesignconstruccion.com

Also consider that the markets change constantly and there are some things that used to work and now are obsolete. It’s all about trends … Read More