Hey Michael here!
It’s been a long time since I last posted. I’ve been busy the last couple of months, but now I can get back on track and write something more for you guys.
Today I want to talk about the different types of marketing channels that exist and that you can use either to promote your business or start a new one.
Consider that not all marketing works the same. You need a marketing plan for your specific needs. We are going to start talking about Traditional Marketing I have a friend that has been working with this type of marketing he is the owner of a construction and architect company in Mexico here is his website: www.habitdesignconstruccion.com
Also consider that the markets change constantly and there are some things that used to work and now are obsolete. It’s all about trends right? With those things said I am going to list some of the Marketing Channels that I have used or analyzed over the years.
We all know the traditional marketing which has been working for the past 60 or 50 years. We see an ad on TV, the newspaper or in the street. The problem with this type of marketing is that it’s becoming more and more obsolete. People are starting to watch less TV and more Netflix, people read less newspapers and do more Social Media or Online News. People are less aware of their surroundings and more aware of their phones. And because all of this, business are investing less in this form of marketing and investing more on the new trends.
Email Marketing is a great tool to stay in contact with an audience and always have someone who you can offer your products or services. Building an online audience is very helpful and there are many ways you can do it. One of the most populars is a landing page, where you can offer a “FREE” tool, book, video, course or information in exchange of an email address. With their email address you can start a weekly newsletter and promote your website, service or product. There are many services that offer tools to make email marketing simple. This tools can also help you see statistics of how the people are reacting to the emails you are sending.
Websites like Amazon, people who have programs or courses and even big stores like Walmart use Affiliate Programs to increase their sales. If you have a website or blog, a big follower group on any social media or you just like to recommend items that you use and love, you can benefit from those recommendations. How does it work? Most of the times it’s like this: Someone writes a review of an item that they have been using and love. They insert links as a text or images. When people click on these links they will be redirected to a website such as Amazon. Then all of the things that the person buys in Amazon (doesn’t have to be the reviewed item) will pay a commision to the blog writer. That’s how Amazon and other Affiliate Programs thank people for serving as a doorway to their stores.
Social Media Marketing
Social Media is today’s trend. Everyone has a form of social media and in many cases a lot of social media accounts such as: Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, Tumblr and many more. Business have been waking up to the opportunity of promoting their brands, products or services on this Social Media world. As a business owner in 2017 you have the wonderful opportunity to reach you meta client. If you are the owner of a tattoo shop you could easily reach young people between the ages of 21 to 27 who are interested in tattoos, listen to rock music and are fans of Rocksmith clothing on Facebook. You only waste money on people that are in your potential buying market and therefore are more likely to be your customer or client. The tricky part of Social Media Marketing is finding the balance between making funny or interesting post and making posts that convert and actually help you make more money. There are many options, you can even do contests or develop cool ideas to use in the form of video or image. The most important thing is to use your resources well and optimize your posts so you can reach your full potential.
Stay tuned because next week I will publish the second part to this article. Let me know what you think in the comments or you can contact me here.