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GOSF 2014 Day 2 Analysis & Highlights

GOSF 2014 Day 2 Analysis & Highlights # Google’s Great Online Shopping Festival (GOSF) has clocked in almost 7 million unique visitors so far this year compared to 2 million last year. # Many small players and offline merchants who are part of GOSF 2014 are getting a good number of views....

GOSF 2014 Day 1 Analysis & Highlights

Great Online Shopping Festival Day 1 Analysis & Highlights :   1) The top 5 retailers today were: Amazon, Jabong, Shopclues, Snapdeal and Myntra. Flipkart did not participate this year. 2) Mobile & Electronics was the most sought-after category at 40% while Fashion was th....

12 Money Saving & Useful Tips for "Google - The Great Online Shopping Festival 2014 "

1. Prepare yourself in advance: Make a list of all the items you need to buy and the corresponding websites they are available at. GOSF is a brilliant time to shop in advance for those occasions where you'll need to gift: birthdays, wedding anniversaries, showers, bachelorette parties, Christmas, Ne....

If Content is King ,Do you know Channels which are best to promote it ( Infographics)

Being Marketeer You must be hearning everday about earned,owned and paid media. Do you know how they work together and seprately? Which one is better and effective than others? Thanks to Column Five, there are now some quick, easy-to-consume answers to most of these questions. In Column Five's....

3 Social Media Lessons Brands can Take from Street Beggars

How can Brands Learn Social media from Beggars. 1: Location is Key, Right Place - Right People The best street beggars understand the importance of being at the right location.  So beggars know things cant work in isolate locations.You find them where there are lots of people, either walkin....

Is Facebook going to take away Video Impressions,Views from Youtube

With growing number of users  and Brand Pages on Facebook , It recorded 66 per cent ad revenue from mobile, and its Messenger crossed the 500 million mark, the social media network also reached another important milestone. Its native videos reached one billion daily views and there were more th....

Is Content is King or Queen for your Business - 6 Ways to Perfect Your Content Strategy

With increasing social presence, it's become even more critical for brands to have a content strategy in place. Consider these factors. In one of my earlier columns, Forget Media Planning, Embrace Content Planning, I talked about how content is gaining importance for digital marketing and how criti....

Data Management Platforms in India - Keys to Success

DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Sherlock Holmes once said, "The temptation to form premature theories upon insufficient data is the bane of our profession." I am now wondering how true that statement is about ....